I treat every creative project the same by digesting and immersing myself into the brief first and foremost.
An idea can only be born once you truly know the proposition and target audience. I specialise in the following areas and I’m raring to go for the next challenge!
• The BIG IDEA – conceptual thinking and idea generation.
• Full advertising campaigns and engaging projects.
• Fully up to speed on Adobe Creative Cloud 2021.
• Presenting to teams and clients.
• I love pitches.
• I like to motivate people.
• I’m a team player.
CREATIVE ACROSS ALL PLATFORMS
With over 22 years of experience within Advertising and Design agencies, I have also balanced my social life with a career in music too. I have written and composed over 200 songs – some which went on to feature in Movies and Campaigns. My music has been played on BBC Radio numerous times and I have been fortunate to have toured and opened for many leading acts such as Ellie Goulding, The Stranglers, Bastille, Midge Ure, Hue and Cry, Wheatus, The Feeling plus many more at some amazing venues such as The Cavern Club Liverpool, The Forum London, 02 Academy’s across Europe plus Dubai, Bahrain and Canada.
Recently I did lots of TV session work playing keyboards for Enrique Iglesias promoting his singles ‘I’m A Freak’ and ‘Tonight I’m Loving You’ on prime-time shows such as The Voice, Alan Carr’s Chatty Man, Loose Women, Lorraine Kelly and This Morning.
Managing my time productively is key to everything I do and making sure that the team around me is on the same page. Everything has to run like clockwork to enable the creative machine to function. I don’t rest until the client is happy. I bring years of experience in managing teams of creatives and building client relationships.
I have an OCD with things not lining up design-wise. The one downside to ‘responsive’ design is it can knock certain things out of line when viewed on a phone. That keeps me awake at night. I suppose you could say I am a CD with an OCD. I’m a huge lover of art direction for print and photography. Old school I know – but you cannot beat that!
I’m a happy guy. I like to spread positivity into everything I do. The creative dept needs to be a place where we work as a unit and get on like there is no tomorrow. Regular one-to-one chats with each member brings out the best in them. Of course – there may be times were there are issues within the creative dept and that’s my job to make sure everything is dealt with and addressed.
I’ve been using Apple Mac since 1994. It’s pretty much part of my life. Skip forward to 2020 and here I am utilising Adobe Creative Cloud to the best of its abilities. I live on a daily diet of InDesign, Photoshop and Illustrator along with tons of others. I often delve into WordPress and Sketch for those online projects.
My life revolves around thinking of ideas. I try to switch off some nights and watch a good movie…but nope – the brain is still ticking. The best idea sometimes arrives when you least expect it. I thrive on this way of living.
From one creative way of life to another…I love creating music. It’s another avenue I go down to explore my musical senses. I write, record and compose my own material.