Education:
Higher National Diploma in Design (Advertising) – Doncaster College UK.
National Diploma in Graphic Design – Sutton Coldfield College UK.
First Diploma in Art & Design – Sutton Coldfield College UK. 

Awards:
Cream Gold Award for Loakes Shoes – Best Art Direction.
Roses Awards – Nomination for Best Outdoor and Best Art Direction. 
Duke of Edinburgh Gold Award.

Software Knowledge:
Adobe Creative Cloud 2025 (InDesign, Photoshop, Illustrator), WordPress, AI Tools, Marker Pad and Pen, Microsoft Products, Cubase, Pro Tools, Garageband.

Overview:
I specialise in the motivating a team and managing within the creative department. I am all about the ‘Big Idea’ and helping push the boundaries on creative output. Art Direction makes me tick and making sure things all line up as they should and pleasing to the eye. I have vast experience in rebrands, brainstorming, pitching, presenting and being on my game at photo and TV shoots. Alongside all of this, I love to create music too. 

August 2021 to February 2025 – THE PHOENIX GROUP – CREATIVE DIRECTOR, REGINA, SK, CANADA
As a Creative Director, I oversaw a team of Copywriters, Art Directors and Videographers where collectively we generated ideas and grow the brand for Great Western Brewery (Original 16, Brewhouse, GW), Calgary Flames, Casino Regina & Casino Moose Jaw, Sport Select, Saskatchewan Roughriders, Conexus Credit Union, SaskTel Business, Direct West, Taylor Toyota, Taylor Audi, Taylor VW and Taylor Lexus across social display and videos, OOH, TV, Radio and Interior Projects. A key part of my role was always being ‘visible’ to make sure the team never feels on their own during a project. I’m there to mentor, organise and make sure everything that goes out is on brand and the best work we can possibly create for our clients.

July 2015 to August 2021 – CREATIVE DIRECTOR / FREELANCE, BIRMINGHAM UK
As a freelance Creative Director, I managed numerous clients that I pitched and won myself including St John Paul II Multi Academy (full re-brand, web build and social media management). Sutton Coldfield Town Council, Lighthouse, St Giles Hospice, Optimus Education plus concepts and ideas for John Taylor Hospice, Efma, Avon and AXA Insurance. I created website work for BIA British Columbia, Canada as part of their new re-brand and promotional in-store campaigns and window displays for Below The Belt stores. I created all outdoor media and back end website build for Johnny Goggles Glasses. Alongside this, I managed and produced all creative work for Mainstream Print for clients such as NHS, Pfizer, Mitsubishi, South and City College Birmingham, Olivia’s Townhouse, Players Bar, The Butterfly Room, Birmingham City Football Club and Swallow Drinks.

Feb 2014 to July 2015 – SUPERDREAM, BROMSGROVE UK – SENIOR ART DIRECTOR/CREATIVE HEAD
I played a big part in helping reshape the creative department getting a structure in place to grow the agency forward, utilise the best talent and getting stuck into all new business pitches. I helped win large accounts such as Cooke’s Furniture. I offered clients the initial ‘big idea’ working on my own or managing a team with brainstorms for clients such as Foster Care Associates and Cooke’s Furniture. 

June 2013 to Feb 2014 – BROWN COMMUNICATIONS, REGINA, CANADA – SENIOR ART DIRECTOR
Working alongside the Creative Director, I was lead Senior Art Director for Workers Compensation Board, Saskatchewan (I created full re-brand for them), The Global Transportation Hub (GTH) and SaskTel. I was also heavily involved with all new business pitch work. I also re-branded and created the new look for the Saskatchewan 2016 Elections campaign which went out across the whole province plus the new brand for Oak Park Living (Velocity) in Harbour Landing, Regina. 

Jan 2008 to June 2013 – FREELANCE ART DIRECTOR
I solely picked up various clients working within budgets and deadlines on a varied mix of advertising campaigns, press adverts, direct mail, point of sale, online media and company branding for clients such as AXA Insurance, Birmingham Airport, Bella Italia, BMW Mini, H Samuel, Ernest Jones, Belgo, Delonghi, A1 Grand Prix and Lloyds TSB. 

Sept 2007 to Jan 2008 – SAATCHI & SAATCHI, BAHRAIN – ART DIRECTOR (Short Term Contract)
I worked alongside the Creative Director on various campaigns for clients such as Honda Accord, Bahrain Airport and Movado Watches. 

June 2004 to August 2007 – OWB, BIRMINGHAM UK – ART DIRECTOR
Clients included: Aston University, Stroud College, National Business Register, Cameron Homes, Ascot Kitchens, Wimpey Homes, Bella Italia, Cafe Rouge and Steel Service Centre. 

April 2001 to April 2004 – REES BRADLEY HEPBURN, BIRMINGHAM UK – ART DIRECTOR
I worked with a Copywriter in a team on various campaigns for clients including: Jaguar, Land Rover, Volvo, Renault, Barclays, HSBC, BullRing Birmingham and Wesleyan Assurance. 

March 1998 to April 2001 – PALMER HARGREAVES MINT, LEAMINGTON SPA UK – JUNIOR ART DIRECTOR
I worked with a copywriter in a team on various campaigns and projects for clients including: Continental Tyres, Ford, Kraft Jacobs Suchard Dairylea, Mecca Bingo, Pharmed, Loakes Shoes, Blue Circle Cement and Adam Children’s wear.